privacy policy

This Policy provides basic information about the purposes, methods of processing, and security of your personal data as a user of the WISE FINANCE SA website: www.wise-finance.pl (hereinafter referred to as the “Website”). By reading this Privacy Policy, you will learn who the administrator of your personal data is, what personal data is collected by the Website, for what purposes it is used, and how it is protected.

§1. Basic Information

The administrator of your personal data is:
WISE FINANCE SA., with its registered office in Warsaw, at ul. Adama Naruszewicza 27 lok. 2 | 02-627 Warszawa, Sąd Rejonowy dla m.st. Warszawy w Warszawie, XIII Wydział Gospodarczy, entered in the Register of Entrepreneurs kept by the District Court for the Capital City of Warsaw, 13th Commercial Division of the National Court Register under KRS number 0000315354, NIP 7010150153, REGON 141599588, with a share capital of PLN 77.354.800,00.

You can contact the Administrator via email: iod@wisefinance.pl

§2. Principles of Data Processing

The Administrator processes personal data in accordance with the following principles:

  • Based on a legal basis and in accordance with the law (legality)
  • Fairly and honestly (fairness)
  • Transparently for the data subject (transparency)
  • For specific purposes and not “just in case” (purpose limitation)
  • No more than necessary (data minimization)
  • With attention to data accuracy (accuracy)
  • No longer than necessary (storage limitation)
  • Ensuring appropriate data security (security)

§3. Purposes, Legal Bases, and Scope of Data Processing

We will process your data:

  • For contact purposes, to respond to your message sent via email or through a contact form, based on the Administrator’s legitimate interest in the necessity to respond.
  • For technical purposes using cookies (technical cookies), based on the Administrator’s legitimate interest in ensuring proper website functioning.
  • For statistical and analytical purposes, if you consent to the use of cookies for analytical purposes (analytical cookies).
  • For marketing purposes, if you consent to the use of cookies for marketing purposes (marketing cookies).
  • For maintaining our company’s profile on social media (e.g., Facebook/Instagram) according to the terms set by each platform, to inform about our products, promotions, and other company news, which is considered our legitimate interest.

We process your data within the scope of:

  • Email messages: If you send us an email, we will process the data contained within it. Providing data this way is voluntary. You may request deletion of this data at any time.
  • Contact form: If you use our website’s contact form, we will process your email address and name. Providing this data is required to respond to your inquiry.
  • Cookies: Other data processed includes IP address and data stored in cookies. You control the extent of cookie usage. This data is provided voluntarily, and you can change preferences in your browser or by deleting cookies from our site.
  • Social media: If you like or follow our social media profiles (e.g., Facebook), we will process the data you share on that platform and have access to. You may unsubscribe at any time to stop data processing.
  • External API usage: Our website may use APIs from external partners (e.g., maps, analytics, ads, or social media). This may result in additional or existing cookies being used. External partners may store and process this data under their own privacy policies.

§4. Data Recipients and Transfer Outside the EEA

Your personal data may be shared with:

  • Advertising partners, if you consented to marketing cookies.
  • Analytics software providers (e.g., Google Analytics), if you consented to analytical cookies.
  • Your data is not transferred to countries outside the European Economic Area (EEA) or to international organizations.

§5. Data Retention Period

We cannot determine the exact period for which we will process your data. If you provided your data via contact form or email, it will be processed until you request deletion, object to processing, or we consider our legitimate interest fulfilled.

§6. User Rights

  • You have the following rights regarding your personal data:
  • Right to access your data
  • Right to rectification, deletion, and restriction of processing
  • Right to data portability
  • Right to object
  • Right to withdraw consent at any time (unless data is processed to fulfill a contract, comply with legal obligations, or based on legitimate interest)

You also have the right to lodge a complaint with the President of the Personal Data Protection Office (UODO): ul. Stawki 2, 00-193 Warsaw.
More information: www.uodo.gov.pl

§7. Cookie Information

We use cookies on our website.
Cookies are small text files stored on users’ devices while browsing websites. They help improve user experience, service quality, and traffic analysis.

Types of cookies:

  • Persistent cookies: Stored for a defined period or until deleted.
  • Session cookies: Deleted after the browser is closed.

We use both first-party and third-party cookies:

  • First-party cookies ensure proper site functioning, personalization, saving preferences, and analyzing statistics.
  • Third-party cookies are used by external tools (analytics, ads, social media).

You can manage cookies via your browser settings. Disabling them may affect website functionality.

§8. Why We Use Cookies

  • Better user experience
  • Content personalization
  • Remembering settings (language, layout, colors)
  • Login support
  • Session management
  • Performance optimization
  • Personalized advertising
  • Integration with social media

§9. Functions of Technical Cookies

  • Maintain user session
  • Store user preferences (language, font size, color scheme)
  • Support forms (login, contact, registration)
  • Monitor performance and loading times
  • Enhance site security (user verification, intrusion detection, CSRF protection)

§10. Functions of Analytical Cookies

  • Measure site traffic and page views
  • Analyze user behavior (time on page, navigation paths)
  • Optimize conversions (registrations, orders, form submissions)
  • Segment users for tailored content
  • Support A/B testing to improve design and content

§11. Functions of Marketing Cookies

  • Show personalized ads based on interests and browsing history
  • Enable remarketing for users who didn’t complete an action
  • Measure ad effectiveness (clicks, conversions)
  • Coordinate advertising across multiple platforms
  • Run A/B tests to optimize ad messaging and design